Why We Built Twincall

BORN FROM OUR FAMILY'S STORY

Why we built Twincall is deeply personal.

We grew up in a small service business in Cambridge, MA in the 90's watching our first-generation immigrant parents do everything they could to provide the best future possible for us. After school and on weekends, we sat beside them - answering phones, taking messages, booking appointments, talking to customers and doing whatever it took to help.

We saw the stress behind every ringing phone. How a single missed call could mean a missed job. How hard it was for them to be “always on" even when they were exhausted. And how much of their livelihood depended on catching every customer in the moment they reached out.

Those moments shaped us. They showed us the real cost of missed calls, the pressure on small businesses and the heart behind every small business owner making sacrifices to provide for their family.

Twincall was born from that childhood. Built to give business owners the support our parents never had.

THE PHONE STILL REIGNS SUPREME

For decades, the phone call has been the heartbeat of service businesses. It’s how customers book jobs, ask questions and decide who they trust. Yet the phone call, the most important moment in winning a customer, hasn’t evolved in nearly a century.

A call rings. If no one answers, the customer disappears. Not because they’re impatient, but because the world has changed. Customer attention spans are at an all-time low. Customer expectations are at an all-time high. Customers want immediate help, not voicemail, answering machines or after-hours answering services that don't know anything about your business.

We built Twincall because this broken experience never made sense. When a customer reaches out, that moment is sacred. It’s the moment you win trust, win revenue and win loyalty. Missing that moment isn’t just inconvenient, it costs real money, real jobs and real relationships.

ALWAYS HUMAN-FIRST

Humans are irreplaceable. We’ll say it again: irreplaceable.

Twincall was never built to change that. Your customers will always want to talk to a real person whenever possible and they should. But in the real world, calls get missed. Teams get busy. Emergencies happen. Twincall steps in only for those inevitable moments ensuring no customer ever slips through the cracks.

Modern customers want to feel understood. They want a natural, human-like conversation with someone who actually knows your business and is eager to help. Twincall’s founding team of Harvard and big-tech engineers designed exactly that after years of testing and development. Your very own Twincall AI Teammate knows your business inside and out. It doesn’t replace your people, it covers the gaps no human team can cover. Instantly and consistently 24/7.

BUILT DIFFERENT

We’ve previously lived the Silicon Valley life, raised millions as founders, grew at breakneck speeds and built for investors.

We intentionally chose to build Twincall differently. We choose a path that feels more real, more grounded and more aligned with how service businesses actually operate and build great businesses.

Brick by brick. Customer by customer. Relationship by relationship.

We don’t build for investors. We build for blue-collar America, for the businesses that actually keep this country running.

Service businesses are the backbone of America. And Twincall exists to serve and support the backbone of America.

THE ONLY CONSTANT IS CHANGE

To honor our parents, who came to this country, built a life from scratch and even picked up a love for Bob Dylan along the way.

The line it is drawn
The curse it is cast
The slow one now
Will later be fast
As the present now
Will later be past
The order is rapidly fadin'
And the first one now
Will later be last
For the times they are a-changin'

In coming years, every serious service business will have a Twincall AI Teammate helping answer their phones in case calls get missed. Not as a luxury, but as the new normal. Missed calls, voicemail, and “sorry we were busy” will feel as outdated as pagers and fax machines. We believe every business deserves total visibility and control over every incoming call 24/7. No blind spots. No uncertainty. No lost opportunities.

The new standard is simple: Businesses should never miss a customer call. Ever.

That’s why Twincall exists.

If the phone is how you win customers, we'd love the opportunity to to serve and support you.